Description
Liqueur | 23% ABV
Commercial Description:
Birth of the company’s founder, Marie Brizard, on June 28th 1714 in Bordeaux ( in the Sainte-Croix district).
1755
Creation of Maison Marie Brizard & Roger by Marie Brizard and Jean-Baptiste Roger, her business partner. During this time, the founders built the business starting with a reference product of Anisette and a range of quality liqueurs
1763
Marie Brizard finalizes the definitive recipe for the famous Anisette liqueur that bears her name
1805
For the 50th anniversary of the founding of the company, Anne Brizard-Roger hands over its management to her three sons: Jean-Baptiste-Augustin Roger, and most particularly to Théodore Roger. The process of passing on the expertise now completed; it is time to start growing the company.
1827-1829
The company develops its trade in the French and Spanish empires. It exports cases of Anisette to South America and the United States, two attractive markets that would remain loyal to Maison Marie Brizard & Roger
1893
Maison Marie Brizard & Roger takes part in the World’s Fair in Chicago, and from this date, prizes awarded at trade fairs would always appear on the bottle labels
1900
The Marie Brizard company attends the World’s Fair in Paris as a member of the judging panel (50 million visitors). This is the opportunity for Marie Brizard to present its installations and for its Anisette to appear on the menus of the grand hotels in the Trocadéro
1949
Buses advertising Marie Brizard criss-cross throughout France (until 1953) and are present at trade fairs, establishing Anisette as a popular brand
1966
The Anisette bottle, with its pronounced trapezoid shape and its label becomes the brand’s distinctive sign. We now see the bottle appearing in a number of films and the brand is now one of the strong symbols of French tradition
1982
Marie Brizard actively launches in the alcohol-free sector (Pulco) and in cocktails, and creates the Marie Brizard International Bartender Seminar (IBS), the industry’s most well-known global event, to promote this consumer trend.
1990
Marie Brizard returns to a more standard advertising method and goes back to its origins with the “Marie Brizard – nothing has caused so much trouble since 1755” advertising campaign
2011
Marie Brizard Anisette receives a double gold at the San Francisco World Spirits Competition, renewing the prizes won between 1855 and 1958 at the great trade fairs
2015
For the company’s 260th anniversary, the group changed its name (Marie Brizard Wine & Spirits) confirming its international identity and the strength of its Anisette
